Working with you

Event Director

Rosanna is a powerhouse in managing large-scale events and communication businesses, taking a strategic overview of complex projects for corporate, governmental and charitable organisations. Known for the creativity and flair that she brings to the table, she will get under the skin of your organisation and find the best way to bring your content to life. From setting the strategic direction to handling the complexity and detail of production and delivery, she is skilled at guiding project development at a senior level, liaising with clients and stakeholders, troubleshooting and getting the best out of teams and budgets.


Rosanna offers project direction, creative development and can convene and lead a team for your event.

Coach

One-to-one executive coaching

Rosanna works with individuals to raise their self-awareness, gain greater clarity of a situation which in turn opens up choices.

 

She is passionate about supporting people to find what makes them really come alive and having the awareness and confidence to follow their hearts, in what might sometimes feel like an unconventional path.

 

Energy is an important part of every session. The energy that she brings to a session, the energy she would like to create within the session and how you both feel after the session.

 

She likens it to going on an open water swim together…

 

Imagine swimming side-by-side in the open water. You have a destination in mind. To get there, we immerse ourselves, diving deeper to explore with curiosity whilst the water holds us in a safe positive space. Occasionally we emerge to survey the wider landscape. By getting into flow and rhythm, we’ll have greater self-awareness of the here and now. Sometimes the currents of life may carry us in a different direction, sometimes we navigate deeper waters and it becomes challenging but we’ll swim together, uncovering pathways, continuously moving forward, and we will arrive, feeling energised and with greater clarity.

Group Coaching sessions

A number of workshops are available exploring interpersonal skills with a particular focus on building your influence through emotional intelligence.


Topics covered include self-awareness, resilience, values, stakeholder management and looking at how to communicate effectively in a virtual world.


Sessions can be tailored to your individual requirements.

Business Mentoring

Having held CEO and COO positions, Rosanna offers mentoring to business owners to help them with focus, direction, people development and operational challenges.

Speaker

Rosanna loves to encourage everyone to go on their own journey of self-awareness. She speaks about challenge and change, owning and rewriting your story, building resilience and her own journey from swimming fears to taking part in a Channel relay swim in 2021.


She has spoken at the Women in Banking and Finance Network, 

She is also a keen contributor to podcasts – check out her podcasts here.

Changemakers podcast

CEM podcast with Kirstin Bourne

Writer

Rosanna writes about self-awareness, creativity, emotional intelligence and embracing uncertainty and change in your life

by Rosanna Machado 24 August 2026
Have you seen the film He’s Just Not That Into You? It focusses on how we can spend a great deal of time interpreting excuses, mixed signals and inconsistent behaviour as evidence of hidden affection, when sometimes the explanation is that the other person is simply not interested. Whilst the film focusses on romantic relationships, I feel it can shape how we approach friendships, professional relationships and other connections too. As someone who prides themselves on nurturing relationships and seeing the best in people, I have often thought that if I am willing to put in the effort, the other person will eventually do the same. If their behaviour is inconsistent, I might explain it away with them being busy or having other things on their mind. It hasn’t always crossed my mind that perhaps the connection is not right for them (or me). I try to live by my values and whilst bringing this to my relationships is a good quality, I have learnt that it takes two to tango. There needs to be a mutual level of interest, responsiveness and commitment and if this is not there, letting go can be done in a respectful way that is still true to my values. I’ve struggled with the balance of putting in the effort versus letting go. I don’t want to lose my positive outlook on the world, but the challenge comes when that optimism prevents us from seeing what is really happening. There is a difference between giving someone the benefit of the doubt and repeatedly disregarding a pattern of behaviour. One missed message or cancelled meeting may mean very little but ongoing inconsistency or a lack of reciprocal effort may be communicating something important. We can acknowledge those signals without turning them into a judgment about our own worth. Someone’s lack of interest does not necessarily mean that we are uninteresting or unworthy. It might just mean that the connection is not right for them—or that they are not able to invest in it. I know I’ve been guilty of taking these things personally but over the years I’ve become more philosophical about it. I can enjoy interacting with a stranger without trying to turn it into a lifelong friendship. When someone is not putting in the effort, I have a choice. I can continue making excuses for them, I can ask directly whether something has changed or I can decide that I no longer want to pursue the connection. It might feel awkward to ask for clarity but if it’s an important connection, an honest conversation could be just what is needed. Of course, people go through difficult periods. Circumstances change, and there will be times when one person temporarily has less capacity than the other. Letting go does not mean abandoning people at the first sign of difficulty. It means paying attention to patterns, communicating honestly and recognising when the relationship no longer has enough mutuality to continue in a healthy way. When considering connections, we can ask: Is this connection reciprocal? Am I responding to the person’s actual behaviour or to the potential I see in them? Have I communicated what I need clearly? Am I continuing because the relationship is nourishing, or because I am hoping it will eventually become so? What advice would I give a friend in the same situation? Walking away from a connection that is consistently one-sided can be an act of self-respect. It creates space for relationships in which interest, care and effort are shared rather than negotiated. Seeing the possibility of a rewarding friendship is not enough; a connection cannot be built on one person’s vision of what it could become. It has to be based on what both people are prepared to contribute now.  So, if you find yourself doing all the nurturing, perhaps it is time to accept what the behaviour is telling you. Not with resentment or self-blame, but with the understanding that your energy is precious—and better directed towards connections where it is genuinely reciprocated.
by Rosanna Machado 20 July 2026
July has felt like a month of reset for me. In the past few weeks, I’ve done two big swims: a solo 9-mile swim in Dover and a 6-person relay swim to France. On paper, the Dover swim was the harder one. But what surprised me most was how much more stressful I find team events. They seem to stir up an older version of me: the girl back at school, waiting to be chosen, afraid of being the weak link, terrified of letting people down. And in those moments, that old voice can become so loud that I lose sight of who I am now. I’ve also been getting clearer about how I speak about myself and my life. I am learning to talk openly about all the parts of me, including the ones that don’t earn me money but bring me joy, meaning, and a deeper sense of who I am. For a long time, I felt I should lead with the more polished, high-profile, income-generating parts of myself. But I’m beginning to understand that the quieter, less visible parts matter just as much, if not more. I’ve had my garden redone this month too, and something about the planting of new seeds (admittedly not by me!!) felt symbolic. A quiet reminder that this is a season of sowing, of waiting, of not quite knowing what will grow, and trusting that some things may surprise and delight me in time. As I slow down and reset, I can feel myself becoming aware of where I am a little out of kilter. In swimming, I seem to have found a rhythm, especially when I have a goal to train for. But elsewhere, I’ve drifted from the structure of habit tracking into something looser, more open, more serendipitous. There is freedom in that, but also a kind of drifting. And the list of all the things I want to be, do, and hold can feel heavy: swim, volunteer, work, see friends, read, learn, …the list keeps going! So what am I carrying forward from this reset? Two ideas have stayed with me. The first is common humanity — the reminder that we are not alone in what we feel, and that others are often walking something similar. Maureen Evans talked about this in a recent workshop referencing the work of Dr. Kristin Neff. This has been especially helpful in swimming, where I so often assume I am the slowest, the least capable, the one who will hold everyone back. But the more I speak those fears aloud, the more I see how universal they are. It’s also a reminder that I don’t have to be a lone wolf. I am a connector, but when I’m struggling or scared, I can retreat into myself. What I know now is that these things are better shared. The second is the quiet relief of not needing everything to be resolved. Oliver Burkeman wrote about living without the hope of resolution, something in that is strangely freeing. It has softened my relationship with the endless list in my head and helped me ask a gentler question: what actually matters today? More than anything, I am remembering that connection to myself is the foundation of a more intentional life. When I pause long enough to breathe, to listen, to notice where I can be fully present and of real value, life feels fuller, more aligned and more me.  Whilst the habit trackers of my past may be too rigid for the person I am today, I don’t think I need less intention — just a different kind. One that is softer, wiser, and more spacious. One that asks me to be more conscious with my time and energy, more willing to ask for support, and less afraid to celebrate myself. To speak a little louder. To shine a little brighter. To trust that I, too, am part of what is blooming.
by Rosanna Machado 29 June 2026
I was reflecting the other day on the fact that I’ve connected a number of people who have gone on to work together, find new opportunities, or become firm friends. This brings me such joy! It’s especially rewarding when I can see from the outset that two people are a good fit, and even more so when I later hear the success stories. It made me think about my own connections, and whether I am nourishing my work relationships enough. Somehow, it feels easier to do that for other people than for myself. But am I doing enough to create space for my own growth, too? I recently learned that one of my projects is no longer happening. With that comes uncertainty, of course, but also the opportunity to step into something new. As I look to build work connections, I keep thinking about the old adage that new business is a numbers game. That has never quite stacked up for me. Perhaps that’s true if you’re selling a straightforward product. But what people are really buying from me is the strength of our connection, the trust and respect, and the possibility that I might have a positive impact on them and their business. For me, that comes through nurturing relationships rather than simply casting the net widely. I’m reminded of a rule I used to follow before lockdown: I aimed to connect with three people a week, sometimes by email, often in person. It was a fun and disciplined practice, and it made me more intentional about deepening relationships rather than just collecting contacts. Coming out of lockdown, I found myself immersed in a couple of big projects. The world had changed, in-person time was reduced, and I continued to fight with the tension between following rules and leaving things up to the universe. But what I’ve realised this week is that I am much clearer on my values, and on where I genuinely add value. Because of that, I know I would benefit from making a more conscious effort to build new work connections because I know where I should put my energy. What’s interesting is where those connections come from. Whilst I’m talking about paid work, I find that having a narrow lens on where work connections come from is very limiting. Often it’s better for me to seek out people who see me fully and understand what I can offer and that might be through friends, pro bono work as well as the more traditional work routes. And from there, new opportunities and introductions often grow naturally. I know I need to connect every day to feel fully alive. That can take many forms: a random chat with a stranger, a swim, volunteering, time with family and friends, or doing work that allows me to inspire others and make a positive difference. So on this quest to deepen my work connections, I realise it is not about a frantic flurry of emails. It is about pausing, slowing down, tuning into myself, and finding the connections that allow me to shine brightly and have the greatest impact.  I will be making a point of connecting with someone every week, but it is the depth of the connection, not the number of connections, that will allow me to flourish. So who might you connect with today?
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MENTOR

Rosanna is energised by contributing to the community. She is currently a volunteer at WeSwim disabled swimming club, trustee at the Thames Festival Trust, speaker for Founder4Schools and offers pro bono coaching to charities and individuals.


She is inspired by giving back even if it is just a random act of kindness to brighten up someone’s day.

Swimmer

For 30 years, the story Rosanna told herself was that she was rubbish at sport after attending a sporty school. She had a 20-year fear of putting her head under water. She took up her swimming in her 30s as it was solitary so she didn’t have to compete with anyone and soon found the mental health and physical benefits were fantastic.


Swimming has been an integral part of her own journey of self-awareness and she is passionate about encouraging everyone to deepen their own self-awareness and to also find whatever self-care works for them.


Read about her swimming journey below.