Working with you

Event Director

Rosanna is a powerhouse in managing large-scale events and communication businesses, taking a strategic overview of complex projects for corporate, governmental and charitable organisations. Known for the creativity and flair that she brings to the table, she will get under the skin of your organisation and find the best way to bring your content to life. From setting the strategic direction to handling the complexity and detail of production and delivery, she is skilled at guiding project development at a senior level, liaising with clients and stakeholders, troubleshooting and getting the best out of teams and budgets.


Rosanna offers project direction, creative development and can convene and lead a team for your event.

Coach

One-to-one executive coaching

Rosanna works with individuals to raise their self-awareness, gain greater clarity of a situation which in turn opens up choices.

 

She is passionate about supporting people to find what makes them really come alive and having the awareness and confidence to follow their hearts, in what might sometimes feel like an unconventional path.

 

Energy is an important part of every session. The energy that she brings to a session, the energy she would like to create within the session and how you both feel after the session.

 

She likens it to going on an open water swim together…

 

Imagine swimming side-by-side in the open water. You have a destination in mind. To get there, we immerse ourselves, diving deeper to explore with curiosity whilst the water holds us in a safe positive space. Occasionally we emerge to survey the wider landscape. By getting into flow and rhythm, we’ll have greater self-awareness of the here and now. Sometimes the currents of life may carry us in a different direction, sometimes we navigate deeper waters and it becomes challenging but we’ll swim together, uncovering pathways, continuously moving forward, and we will arrive, feeling energised and with greater clarity.

Group Coaching sessions

A number of workshops are available exploring interpersonal skills with a particular focus on building your influence through emotional intelligence.


Topics covered include self-awareness, resilience, values, stakeholder management and looking at how to communicate effectively in a virtual world.


Sessions can be tailored to your individual requirements.

Business Mentoring

Having held CEO and COO positions, Rosanna offers mentoring to business owners to help them with focus, direction, people development and operational challenges.

Speaker

Rosanna loves to encourage everyone to go on their own journey of self-awareness. She speaks about challenge and change, owning and rewriting your story, building resilience and her own journey from swimming fears to taking part in a Channel relay swim in 2021.


She has spoken at the Women in Banking and Finance Network, 

She is also a keen contributor to podcasts – check out her podcasts here.

Changemakers podcast

CEM podcast with Kirstin Bourne

Writer

Rosanna writes about self-awareness, creativity, emotional intelligence and embracing uncertainty and change in your life

by Rosanna Machado 26 August 2025
Last week, I was hoping to complete my big sea swim that I have been training for, for the last 8 months. Unfortunately, the weather gods had other ideas, and my swim has been postponed. This has been an intense focus for me this year with all my training and healthy eating geared to this date so to have it postponed was strange. I am a quick decision maker and knew it was the right thing, but it still felt a little numb and disappointing. Reflecting on it over the last week, I realise that I don’t want to wish it away in that one moment. This is a journey that I am enjoying hugely. It started off as a way to celebrate entering a new decade and to push myself on my swimming journey – my birthday present to myself! Throughout the year, I have expanded my swimming community with incredible new connections, I have put myself in swim classes where I feel very daunted, I have lifted weights I never thought were possible and I feel fitter than ever before. What’s more, I am thriving on the exercise and feel more resilient and joyful about life. I’m embracing a happier, fitter, more resilient, me, one that even 10 years ago, I would not have thought was ever a possibility. With this comes growth and expanding possibilities – who knows what’s around the corner! The arbitrary date of the swim is useful to give me a focus, and I am buzzing to do it, but I don’t want it to be the end, I want it to be a milestone in a continuing journey. So, whilst it is a little frustrating to have to wait, I am going to continue to enjoy the journey, knowing that force 3 winds would have been tough. I am going to embrace uncertainty and know that this week has been so productive and exciting in other ways because I didn’t swim. I’m going to know that it will happen when the time is right. And most of all, I am going to try and enjoy it and not wish it away.  So much of our lives are busy rushing and ticking things off so we can move on to the next big thing. This is too important to me and who I am becoming to rush it and see it as another tick box exercise. This postponement has shown me that I need to enjoy this phase of the journey for a little longer and know that in every moment there is growth. So next time you are wishing away a milestone, take a moment to enjoy the journey, celebrate the wins, recognise how it has transformed you and hold on to what you will take forward in the next exciting chapter of your story. (And in case you are wondering, I am hoping to complete my swim in the next 3 weeks, weather permitting, so I will keep you posted 😊)

SOS

by Rosanna Machado 29 July 2025
When I worked on the Thames Diamond Jubilee River Pageant in 2012, I was bombarded with jargon…SAG, LOSPG, C3. The job was a step up for me and trying to navigate the acronyms didn’t help with my imposter syndrome. A few weeks in, I realised that lots of people were struggling with the same thing. We’d all sit in meetings, and no-one wanted to look silly. It took one brave person to ask for an explanation and you would see the relief fill the room. I even changed the LOSPG acronym in one meeting to see what would happen and no one batted an eyelid or had any idea what the acronym was supposed to be! Over the years, I have got braver about asking when I don’t understand something. I think this also comes with confidence. Yet I did experience the same feeling when I started swimming training sessions this year. It took me a long time to sign up to classes because I was worried that I wouldn’t understand the jargon around swimming drills. And as expected, I didn’t but the more I talked about it, the more I realised that I wasn’t alone. I also realised that people are only too happy to explain it to ensure that I understand what to do. Asking for help isn’t a sign of weakness, it’s a sign of wanting to understand fully, in order to do your best. The fear of asking is often tied up with how we perceive we will be judged. When I think about when people ask me things, I don’t have that judgement so why should they have it about me? We are often wrapped up in our own thoughts and our perception of what people think of us, is simply not true.  I know that acronyms and jargon are supposed to make our lives easier but sometimes it feels like it’s being done to look good. Often a simpler way of communicating can be far more powerful and effective. We don’t need big words or jargon to prove we can do our jobs. By complicating things, we often exclude people. So have a think about whether your language is serving you and your community and whether there is a more effective way to communicate. We are all responsible for creating an inclusive, open and welcoming environment and we can do this by communicating clearly and being prepared to be vulnerable when we don’t understand.
by Rosanna Machado 26 June 2025
Earlier this year, I set an arbitrary time target for my big swim. The following week I was sea swimming in very choppy conditions, and I was aware that so many elements are out of my control and setting that goal was not going to serve me. It’s a similar theme in my life when thinking of goals and habits - how much of a tangible goal do I need to set and how much do I leave to enjoy the journey and let things emerge. For anyone familiar with Insights Discovery, I lead with sunshine yellow energy, closely followed by fiery red and sometimes those two sides of me have a little tussle about the best way forward! I know my goals need to have flexibility and I also know that having targets is a helpful way to keep me on track, but they key for me is working out what it’s useful to measure. Is that goal serving and motivating me? Am I allowing for all the uncertainty and elements outside of my control. For my swim, I realised it was three things. The first is about preparing myself to be in the best shape that I can be - for me this is a goal around regular swimming and gym training and eating well. By doing this, I’ll be in the best shape to face the unpredictable conditions on the day. The aim is to be the best that I can be and that is motivating enough to keep me training The second is about preparing mentally to face the cold and unpredictable condition – for me this is about me reflecting on my swimming journey, celebrating my swimming successes and building my resilience The third is about enjoying the journey and reflecting and learning about myself along the way. I continue to push and surprise myself about what I can achieve when I put my mind to it! The time goal was not pushing me to train more as I’m already training enough. In fact, I could be setting myself up for failure as there is so much that I cannot control.  Often, it’s about doing something consistently, seeing those successes and enjoying the journey. Sometimes the destination changes or you get knocked off course. So, whatever your habits and goals, choose them wisely, measure what is serving you and step back and celebrate the successes along the way.
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MENTOR

Rosanna is energised by contributing to the community. She is currently a volunteer at WeSwim disabled swimming club, trustee at the Thames Festival Trust, speaker for Founder4Schools and offers pro bono coaching to charities and individuals.


She is inspired by giving back even if it is just a random act of kindness to brighten up someone’s day.

Swimmer

For 30 years, the story Rosanna told herself was that she was rubbish at sport after attending a sporty school. She had a 20-year fear of putting her head under water. She took up her swimming in her 30s as it was solitary so she didn’t have to compete with anyone and soon found the mental health and physical benefits were fantastic.


Swimming has been an integral part of her own journey of self-awareness and she is passionate about encouraging everyone to deepen their own self-awareness and to also find whatever self-care works for them.


Read about her swimming journey below.