Working with you

Event Director

Rosanna is a powerhouse in managing large-scale events and communication businesses, taking a strategic overview of complex projects for corporate, governmental and charitable organisations. Known for the creativity and flair that she brings to the table, she will get under the skin of your organisation and find the best way to bring your content to life. From setting the strategic direction to handling the complexity and detail of production and delivery, she is skilled at guiding project development at a senior level, liaising with clients and stakeholders, troubleshooting and getting the best out of teams and budgets.


Rosanna offers project direction, creative development and can convene and lead a team for your event.

EXECUTIVE Coach

Inspired by the zebra—a symbol of clarity, balance, agility and individuality—I coach people in midlife to navigate change, honour the losses that come with conscious choices, and reconnect with the energy to live a path that is unmistakably their own.

 

Through warmth, perspective and gentle challenge, we explore your values, what makes you come alive, and the healthy habits and rituals that help you live in tune with the rhythm of your life. We treat life as a whole—honouring all of who you are and creating space to understand what you need to be at your best emotionally, physically, spiritually and mentally.

 

My coaching is inspired by my own journey: taking an unconventional path through work, and finding a profound period of growth and transformation following my Mum’s death. That experience taught me that loss can change what matters, that endings can create space for new beginnings, and that living well means making conscious choices in tune with who we truly are.


Speaker

Rosanna loves to encourage everyone to go on their own journey of self-awareness. She speaks about challenge and change, owning and rewriting your story, building resilience and her own journey from swimming fears to taking part in a Channel relay swim in 2021.


She has spoken at the Women in Banking and Finance Network, 

She is also a keen contributor to podcasts – check out her podcasts here.

Changemakers podcast

CEM podcast with Kirstin Bourne

Writer

Rosanna writes about self-awareness, creativity, emotional intelligence and embracing uncertainty and change in your life

by Rosanna Machado • 28 October 2026
I have been forced to slow down this month after a busy few months. I’ve even had a break from swimming, which I thought would be awful. But once I made peace with it, it has become a brilliant time to recharge, refocus and think about where I want to put my energy. I often claim that spinning lots of plates means I get loads done—and sometimes that is true. But without a moment to pause, we can slip into autopilot and stop asking ourselves where we actually want to focus our energy. This month, I have felt a strong urge to define my coaching niche. When I qualified as an executive coach, I thought long and hard about whether I wanted to target a particular demographic. In the end, I decided I didn’t. I liked the freedom of coaching a small-business owner in one breath and a marketing director of a large corporation in the next. Yet a lot has happened in the six years since. I have become clearer about my values, my purpose and how I can best serve people. And although I have never had a formal niche, the people who are drawn to me—and the people I am drawn to—have shared similarities I haven’t quite been able to articulate. I’ve spent this month exploring that further. At first, I felt a little lost. I was trying to make sense of my interests in energy, connection, purpose, transitions, loss and grief. How could all of these eclectic threads belong together? It felt as though I was trying to do too much at once, and I began to wonder whether I needed to let something go. Then I slowed down and tuned in—and realised the answer had been there all along, on my own website. I re-read the words about the zebra, my brand symbol: balance, agility, clarity without filters and sureness of path. Suddenly, I could see it clearly. I had been trying to understand my own journey and how it has shaped who I coach. The zebra gave me a symbol to connect all of that thinking. So today, I am putting it out into the world. Inspired by the zebra—a symbol of clarity, balance, agility and individuality—I coach people in midlife to navigate change, honour the losses that come with conscious choices, and reconnect with the energy to live a path that is unmistakably their own. Through warmth, perspective and gentle challenge, we explore your values, what makes you come alive, and the healthy habits and rituals that help you live in tune with the rhythm of your life. We treat life as a whole - honouring all of who you are and creating space to understand what you need to be at your best emotionally, physically, spiritually and mentally. My coaching is inspired by my own journey: taking an unconventional path through work, and finding a profound period of growth and transformation following my Mum’s death. That experience taught me that loss can change what matters, that endings can create space for new beginnings, and that living well means making conscious choices in tune with who we truly are. If any of this resonates—if you are navigating change, questioning what comes next, or ready to reconnect with your own rhythm—I would love to hear from you.
by Rosanna Machado • 29 September 2026
When I moved house a few years ago, I also moved away from the friend who used to help me with DIY. And when I say “help,” I mean he did it for me—it’s never been my strong suit. We’ve known each other for nearly 30 years, so asking felt easy and natural.  The other day, trying to use a sealant gun, I felt completely overwhelmed. I watched a few YouTube tutorials, but the real help came from my local DIY store and a swimming friend who shared some practical tips. In that moment, I realised something uncomfortable: I’m not very good at asking for help. Maybe it’s because I’ve done so much on my own - buying a house, running a business, taking on big swims. But the more I ask, the easier it gets. For someone with Connection as their number one value, this was a tough reality check. I connect with and support my community on a daily basis, yet hesitate to ask when I need support myself. When people ask things of me, it feels like an honour—a chance to contribute to their journey. Why wouldn’t others feel the same about helping me? This became even clearer during a recent swim in Lake Annecy. At a tough point, swimmers I didn’t know had come to the banks to cheer me on. Further along, other friends from my trip were clapping and cheering as I passed. It brought a tear to my eye. It’s taken me a long time to speak openly about difficult emotions—something I do much more freely now. I’m realising the next step in my growth is learning when asking for help will serve me, not just when I can serve others. I’m reminded of the quote from Sheryl Sandberg and Adam Grant “Friendship isn’t only what you can give, it’s what you’re able to receive” I took up swimming because it looked like a solo sport—and yet, over time, my swimming community has been central to how I’ve flourished in it. Life’s journey doesn’t have to be solo either. There are countless cheerleaders willing you on; the key is to think about who might walk with you through each chapter.
by Rosanna Machado • 24 August 2026
Have you seen the film He’s Just Not That Into You? It focusses on how we can spend a great deal of time interpreting excuses, mixed signals and inconsistent behaviour as evidence of hidden affection, when sometimes the explanation is that the other person is simply not interested. Whilst the film focusses on romantic relationships, I feel it can shape how we approach friendships, professional relationships and other connections too. As someone who prides themselves on nurturing relationships and seeing the best in people, I have often thought that if I am willing to put in the effort, the other person will eventually do the same. If their behaviour is inconsistent, I might explain it away with them being busy or having other things on their mind. It hasn’t always crossed my mind that perhaps the connection is not right for them (or me). I try to live by my values and whilst bringing this to my relationships is a good quality, I have learnt that it takes two to tango. There needs to be a mutual level of interest, responsiveness and commitment and if this is not there, letting go can be done in a respectful way that is still true to my values. I’ve struggled with the balance of putting in the effort versus letting go. I don’t want to lose my positive outlook on the world, but the challenge comes when that optimism prevents us from seeing what is really happening. There is a difference between giving someone the benefit of the doubt and repeatedly disregarding a pattern of behaviour. One missed message or cancelled meeting may mean very little but ongoing inconsistency or a lack of reciprocal effort may be communicating something important. We can acknowledge those signals without turning them into a judgment about our own worth. Someone’s lack of interest does not necessarily mean that we are uninteresting or unworthy. It might just mean that the connection is not right for them—or that they are not able to invest in it. I know I’ve been guilty of taking these things personally but over the years I’ve become more philosophical about it. I can enjoy interacting with a stranger without trying to turn it into a lifelong friendship. When someone is not putting in the effort, I have a choice. I can continue making excuses for them, I can ask directly whether something has changed or I can decide that I no longer want to pursue the connection. It might feel awkward to ask for clarity but if it’s an important connection, an honest conversation could be just what is needed. Of course, people go through difficult periods. Circumstances change, and there will be times when one person temporarily has less capacity than the other. Letting go does not mean abandoning people at the first sign of difficulty. It means paying attention to patterns, communicating honestly and recognising when the relationship no longer has enough mutuality to continue in a healthy way. When considering connections, we can ask: Is this connection reciprocal? Am I responding to the person’s actual behaviour or to the potential I see in them? Have I communicated what I need clearly? Am I continuing because the relationship is nourishing, or because I am hoping it will eventually become so? What advice would I give a friend in the same situation? Walking away from a connection that is consistently one-sided can be an act of self-respect. It creates space for relationships in which interest, care and effort are shared rather than negotiated. Seeing the possibility of a rewarding friendship is not enough; a connection cannot be built on one person’s vision of what it could become. It has to be based on what both people are prepared to contribute now.  So, if you find yourself doing all the nurturing, perhaps it is time to accept what the behaviour is telling you. Not with resentment or self-blame, but with the understanding that your energy is precious—and better directed towards connections where it is genuinely reciprocated.
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MENTOR

Rosanna is energised by contributing to the community. She is currently a volunteer at WeSwim disabled swimming club, trustee at the Thames Festival Trust, speaker for Founder4Schools and offers pro bono coaching to charities and individuals.


She is inspired by giving back even if it is just a random act of kindness to brighten up someone’s day.

Swimmer

For 30 years, the story Rosanna told herself was that she was rubbish at sport after attending a sporty school. She had a 20-year fear of putting her head under water. She took up her swimming in her 30s as it was solitary so she didn’t have to compete with anyone and soon found the mental health and physical benefits were fantastic.


Swimming has been an integral part of her own journey of self-awareness and she is passionate about encouraging everyone to deepen their own self-awareness and to also find whatever self-care works for them.


Read about her swimming journey below.