Working with you

Event Director

Rosanna is a powerhouse in managing large-scale events and communication businesses, taking a strategic overview of complex projects for corporate, governmental and charitable organisations. Known for the creativity and flair that she brings to the table, she will get under the skin of your organisation and find the best way to bring your content to life. From setting the strategic direction to handling the complexity and detail of production and delivery, she is skilled at guiding project development at a senior level, liaising with clients and stakeholders, troubleshooting and getting the best out of teams and budgets.


Rosanna offers project direction, creative development and can convene and lead a team for your event.

Coach

One-to-one executive coaching

Rosanna works with individuals to raise their self-awareness, gain greater clarity of a situation which in turn opens up choices.

 

She is passionate about supporting people to find what makes them really come alive and having the awareness and confidence to follow their hearts, in what might sometimes feel like an unconventional path.

 

Energy is an important part of every session. The energy that she brings to a session, the energy she would like to create within the session and how you both feel after the session.

 

She likens it to going on an open water swim together…

 

Imagine swimming side-by-side in the open water. You have a destination in mind. To get there, we immerse ourselves, diving deeper to explore with curiosity whilst the water holds us in a safe positive space. Occasionally we emerge to survey the wider landscape. By getting into flow and rhythm, we’ll have greater self-awareness of the here and now. Sometimes the currents of life may carry us in a different direction, sometimes we navigate deeper waters and it becomes challenging but we’ll swim together, uncovering pathways, continuously moving forward, and we will arrive, feeling energised and with greater clarity.

Group Coaching sessions

A number of workshops are available exploring interpersonal skills with a particular focus on building your influence through emotional intelligence.


Topics covered include self-awareness, resilience, values, stakeholder management and looking at how to communicate effectively in a virtual world.


Sessions can be tailored to your individual requirements.

Business Mentoring

Having held CEO and COO positions, Rosanna offers mentoring to business owners to help them with focus, direction, people development and operational challenges.

Speaker

Rosanna loves to encourage everyone to go on their own journey of self-awareness. She speaks about challenge and change, owning and rewriting your story, building resilience and her own journey from swimming fears to taking part in a Channel relay swim in 2021.


She has spoken at the Women in Banking and Finance Network, 

She is also a keen contributor to podcasts – check out her podcasts here.

Changemakers podcast

CEM podcast with Kirstin Bourne

Writer

Rosanna writes about self-awareness, creativity, emotional intelligence and embracing uncertainty and change in your life

by Rosanna Machado 26 April 2025
The saying goes “Find your tribe” and we do crave belonging and being part of a community. When I look at my university friends some of us bonded over music, others over being the one not picked for the sports team, others over our shared love or shared hate of something and quite a few over the fact that we couldn’t do a backward roll! It makes us come alive when we find some common ground and connect. With some friends, the reason we bonded is no longer a shared interest, but we have evolved and grown together and a common sense of being has kept the friendship alive. Sometimes I think being part of a tribe can limit our horizons and opportunities to grow; the stories we tell ourselves plays a part in this. When I took up swimming, I thought I’d always be bad at it and slowly that story is evolving and yet I still don’t fully give myself credit for who I have become. I was recently on a long-distance swimming training week and despite walking in with imposter syndrome, I came away feeling fully part of a new tribe. The sense of a shared passion and interest, despite being at different stages of the journey, was incredible and opened my eyes to what might be holding me back. I came away realising it’s ok to be vulnerable and share fears but at the same time, I have to celebrate me today, not me 10 years ago. We often hold on to those stories because it’s easier. If I let go off the “I’m rubbish at sport” story, I have nothing to hide behind and no excuses not to try and perform better. It can seem cosy and comfortable to stay in our current tribe but if we don’t push ourselves to explore, to try new things, we won’t grow and will never truly know what we’re capable of (or not capable of). We learn just as much from things not working out as from things that do. We may find ourselves telling stories about the tribes we’re not part of to justify our exclusion, whilst deep down we might really quite like to join them. There are negative stories about most groups but if we look deeper, I am sure we would find some people to connect with. Sometimes we are looking for an excuse not to dip our toe in.  So let’s keep challenging who we are and who we want to become and rewrite those stories as often as we need to. Let’s find our tribe but why not seek out another one or two and two tribes don’t always have to go to war.
by Rosanna Machado 24 March 2025
I recently completed my Insights Discovery accreditation. Insights Discovery is a psychometric tool which helps people understand themselves and understand others. We all have a unique mix of four colour energies with a preference for using certain colours. These colour energies are a filter for how we perceive the world and the people in it. It was a really inspiring four days and I love the use of colour energy to explore how we behave. As part of the accreditation, we looked at our own profile. Nothing surprised me about my mix of my colour energies but since completing the accreditation I have been more alive to how I adapt and connect and how I respond to others. The realisation for me is that my ability to be open to other people’s styles is far greater when I feel comfortable in a situation. Take a work situation where someone gives feedback on a proposal – I have no problem with direct, no-nonsense feedback to evaluate something quickly and come to a swift conclusion. Compare this to my swimming lessons where I suffer from imposter syndrome. That direct feedback triggers my “I’m rubbish at sport” story and I feel inadequate. The same feedback needs to be given to me in a much more supportive way as it helps me to feel like I am making progress in a situation that I find difficult. What does this tell me? We are all unique and we all have our unique mix of colour energies, and these give us a great indication of why we behave the way we do. But we also have to be present in the moment to be alive to other vital signals which may require us to adapt differently. What you need from me today may be very different from what you need from me tomorrow depending on the situation, emotions, past experiences, underlying stresses, to name but a few.  So do use the data you have wisely – it is a rich source of information and helps us to understand ourselves better and understand how we might better connect with those around us. But don’t forget to take every situation as it comes – be present, be in the moment, be curious and use everything you see, as only then can we truly form better connections.
by Rosanna Machado 17 February 2025
Does anyone else feel a sense of overwhelm about how much information we ‘should’ know. I am constantly walking into situations where I feel less knowledgeable about current affairs, the latest coaching trends, the latest music (we could delve into whether I am less knowledgeable or whether that’s in my head, but I think that is another blog!). Sometimes I find it difficult to know where to start. I was heartened to hear a colleague tell me that she deleted a podcast recommendation from a friend – not because she wasn’t interested, in fact she thought it sounded fascinating, but because she knew that given everything else, she didn’t have the capacity to listen to it. It’s taken me a long time to be ok with dipping into random episodes from a podcast series. The completist in me used to struggle with this but I realised that I was unlikely to ever get through every episode and, more importantly, not all episodes were of interest to me. What I consume needs to be serving me. I notice that sometimes I embrace learning new things whole heartedly and other times I am more resistant – is that because it’s too hard, I’m fine as I am, I’m scared, I have no interest, or I’ve got distracted? We owe it to ourselves to remain curious so what’s the answer in a world of information overload? Think about how you find meaning, your values and what makes you come alive and which content can support that Be more conscious about the information that you would like to consume. Where does your focus lie – is it current affairs, trends in your industry, purpose-driven, general knowledge or something to bring you joy? All of these are valid - it’s knowing what you want Know yourself and how you best consume information. It took me a long time to realise that I consume complex issues better when it’s audio rather than written. I also value time away from screens so I still love a paper book as I engage with it differently Think about which sources will be best for your information – in the case of something like current affairs, you may choose multiple sources to give you a balanced view Schedule time and be more mindful about what you would like to do in that time. Endless scrolling can mean at the end of an hour we haven’t looked at anything intentional. If I see an interesting article, I make a note and save it for my scheduled time rather than feeling the pressure to read it immediately I learnt a concept a few years ago about time being elastic – if you have an hour free before a meeting, you often perceive the first 30 minutes to be more productive than the second 30 minutes. Use what you know about the time you have and your energy levels to schedule accordingly Remember that multi-tasking is a myth. If you are trying to focus on two things at once, one is probably suffering. Decide where your focus is at any one time Be conscious about the harder stuff that you’d like to learn but that might take more coaxing. I know I need to understand AI more and I have been resistant because of the unknown. My solution is to ask a friend to help me rather than me searching online and feeling more overwhelmed on top of the fear Sprinkle joy amongst the harder stuff – I love listening to comedy podcasts and new music. If friends are talking about something you don’t know about, have the courage to ask them to tell you more – you might learn all you need over dinner, rather than spending that time being anxious and faking your knowledge Remember that it’s ok to say no, even if something sounds brilliant. None of this should be at the detriment of your own wellbeing. Know your limits and know that you will have to make value choices about the information for you  Most of all remember that being curious and learning new stuff is really fun so let’s find a way to still love it rather than making it feel like a chore.
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MENTOR

Rosanna is energised by contributing to the community. She is currently a volunteer at WeSwim disabled swimming club, trustee at the Thames Festival Trust, speaker for Founder4Schools and offers pro bono coaching to charities and individuals.


She is inspired by giving back even if it is just a random act of kindness to brighten up someone’s day.

Swimmer

For 30 years, the story Rosanna told herself was that she was rubbish at sport after attending a sporty school. She had a 20-year fear of putting her head under water. She took up her swimming in her 30s as it was solitary so she didn’t have to compete with anyone and soon found the mental health and physical benefits were fantastic.


Swimming has been an integral part of her own journey of self-awareness and she is passionate about encouraging everyone to deepen their own self-awareness and to also find whatever self-care works for them.


Read about her swimming journey below.