Working with you

Event Director

Rosanna is a powerhouse in managing large-scale events and communication businesses, taking a strategic overview of complex projects for corporate, governmental and charitable organisations. Known for the creativity and flair that she brings to the table, she will get under the skin of your organisation and find the best way to bring your content to life. From setting the strategic direction to handling the complexity and detail of production and delivery, she is skilled at guiding project development at a senior level, liaising with clients and stakeholders, troubleshooting and getting the best out of teams and budgets.


Rosanna offers project direction, creative development and can convene and lead a team for your event.

Coach

One-to-one executive coaching

Rosanna works with individuals to raise their self-awareness, gain greater clarity of a situation which in turn opens up choices.

 

She is passionate about supporting people to find what makes them really come alive and having the awareness and confidence to follow their hearts, in what might sometimes feel like an unconventional path.

 

Energy is an important part of every session. The energy that she brings to a session, the energy she would like to create within the session and how you both feel after the session.

 

She likens it to going on an open water swim together…

 

Imagine swimming side-by-side in the open water. You have a destination in mind. To get there, we immerse ourselves, diving deeper to explore with curiosity whilst the water holds us in a safe positive space. Occasionally we emerge to survey the wider landscape. By getting into flow and rhythm, we’ll have greater self-awareness of the here and now. Sometimes the currents of life may carry us in a different direction, sometimes we navigate deeper waters and it becomes challenging but we’ll swim together, uncovering pathways, continuously moving forward, and we will arrive, feeling energised and with greater clarity.

Group Coaching sessions

A number of workshops are available exploring interpersonal skills with a particular focus on building your influence through emotional intelligence.


Topics covered include self-awareness, resilience, values, stakeholder management and looking at how to communicate effectively in a virtual world.


Sessions can be tailored to your individual requirements.

Business Mentoring

Having held CEO and COO positions, Rosanna offers mentoring to business owners to help them with focus, direction, people development and operational challenges.

Speaker

Rosanna loves to encourage everyone to go on their own journey of self-awareness. She speaks about challenge and change, owning and rewriting your story, building resilience and her own journey from swimming fears to taking part in a Channel relay swim in 2021.


She has spoken at the Women in Banking and Finance Network, 

She is also a keen contributor to podcasts – check out her podcasts here.

Changemakers podcast

CEM podcast with Kirstin Bourne

Writer

Rosanna writes about self-awareness, creativity, emotional intelligence and embracing uncertainty and change in your life

by Rosanna Machado 24 February 2026
I was asked the other day what my latest project was – is it events or is it coaching? On the surface, it’s a simple question, but this lens feels far too small for me. We live in a world that loves tidy labels, quick LinkedIn headlines and neat “What do you do?” answers, and yet few people have the time or curiosity to get to know who we are underneath those labels. I find myself entering 2026 less tied to a routine, but with a stronger awareness of who I am and where I’d like to put my energy. The more I learn about myself and my values, the harder it is to squeeze what I do into a job title. So I’ve stopped trying. Instead, I talk about finding ways to connect, to build communities, to inspire others to be the best they can be – and the places I do this take many shapes and forms. Part of the discomfort comes from how much of our identity we’ve been taught to hook onto work - “I’m a lawyer” “I’m a teacher” “I’m in events.” These phrases are useful shortcuts, but they can become boxes that feel increasingly tight as we grow and change. A portfolio of different roles – a mix of projects, interests and income streams – is becoming more common, yet our language hasn’t quite caught up. When your week spans facilitating a workshop one day, coaching someone through a career crossroads the next, and then hosting a community event, the old labels start to feel flimsy. What sits beneath it all, for me, is a desire to create spaces where people feel seen, connected and alive.​ So how can we support people to find more meaning in their lives, rather than pushing them back into the nearest box? I think it starts with the questions we ask. Instead of “What do you do?”, we might ask “What are you curious about at the moment?” or “Where are you feeling most alive in your life right now?” Open questions invite longer, more thoughtful answers and help people feel genuinely heard. They gently signal that it’s safe to bring more of themselves into the conversation, not just the polished job‑title version. We also need to be careful about the assumptions we make about what a “good” path looks like. It might be the promotion and the bigger job title – but it might equally be a sideways step, a portfolio career, a season of freelancing or a role that pays less but fits your values more. So many of us quietly crave change but talk ourselves out of it because we don’t have “enough experience” in a new field. Yet if we look honestly at our lives, we are often carrying a rich mix of transferable skills and lived experience: the projects we’ve led, the teams we’ve supported, the crises we’ve navigated, the care work we’ve done. All of this counts. The bigger question is whether we are prepared to take a risk on ourselves. Leaning into this messier, more fluid way of living can feel unsettling. It often leads to a richer life, but also a more complex one – less certainty, fewer straight lines, and more conversations where you see people’s eyes slightly glaze over as you try to explain “what you do now.” A life built around what makes you come alive can mean sitting with more ambiguity day to day, trusting that clarity comes from action rather than over‑thinking. But it also offers more chances to feel in flow, to notice that you are fully present in a moment, using your strengths in service of something that matters to you. I’m reminded of the Howard Thurman quote: “Don’t ask what the world needs. Ask what makes you come alive and go do it. Because what the world needs is people who have come alive.” I come back to this often. It doesn’t mean ignoring responsibilities or pretending life is simple. To me, it is an invitation to keep asking: Where do I feel most alive? How can I bring more of that into my work, my relationships, my community – even in small, everyday ways? When we follow that thread, we don’t just step out of the box for ourselves; we quietly give others permission to do the same.  So perhaps the more helpful question for all of us this year isn’t “What’s your job?” but “What are you building?” A life, a community, a practice, a body of work – even if it doesn’t fit neatly on a business card.
by Rosanna Machado 22 January 2026
It’s January and many of us make resolutions for the year ahead. “It’s going to be a new me – I’m going to lose weight, exercise more and read every day.” Perhaps the reason we often fall short is that we are aiming for the wrong thing, or we don’t explore ways of achieving it that are in line with how we actually want to live. Maybe it’s more helpful to think about the true you rather than the new you. Societal pressure can make us feel that we should be doing certain things, but are we really taking the time to think about how we would like to live? Exercising more can take many forms. I’ve never found running enjoyable, but I love swimming, and it took time to discover this. If we pick the “wrong” thing, it isn’t a failure; it might simply mean we need to explore other options until we land on something that feels right for us. I’ve just finished a book by Roman Krznaric called Work and the Art of Living. One line in particular has stayed with me: “Is your work big enough for your spirit?” I love this idea of seeking the aliveness in ourselves and questioning whether our work – or our life, for that matter – is truly fulfilling. Sometimes it is fear that stops us following our true calling rather than anything more practical like money or stability. And we all have our own version of this. The more we can look inward and find our own inner spirit, the more fulfilling and alive our lives can become. Whenever we make a decision about how we want to live and work, we have a choice. In the busyness of life, we often find ourselves on autopilot, saying yes to a project because it’s what we’ve always done. We make decisions quickly because our to-do list is overflowing and we just want to tick something off. We don’t always stop, pause and ask whether there is another way, or whether we even want to be doing it at all.  So my invitation to you today is to give yourself permission to pause. Take a moment, create some space, and consider, as Mary Oliver writes, “what is it you plan to do with your one wild and precious life?”
by Rosanna Machado 17 December 2025
As the year draws to a close, it is natural to reflect on the past twelve months. I often find myself torn between wanting to capture every achievement and simply being present for the moments themselves. I know I will rarely look back over a list of what I have done, yet I recently realised I had forgotten a couple of small but fulfilling projects from earlier in the year, lost in the fog of everything else that had been going on. It is often those smaller moments that bring the most unexpected joy. I recently heard a lovely word: glimmers – “small, brief moments that make you feel safe, calm, connected or quietly joyful.” While the iconic moments of the year may be what spring to mind first, it is usually the glimmers that make me feel most connected: a random chat with a stranger after a swim, an uplifting read, a shared smile on the tube, a chat with a friend. When you start looking for them, these moments are everywhere, offering tiny resets and bursts of joy throughout the day.​ For me, 2025 has been an uplifting year, from celebrating a big birthday to undertaking a big swim. But more than anything, I am remembering the glimmers: with friends and family, with strangers, in something heart warming I read, in the times I could make a difference to someone else. When I really pay attention, those glimmers are never far away. So as the year comes to an end, my hope for you is that something brings a little sparkle and joy into your life – and that you notice it when it arrives.
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MENTOR

Rosanna is energised by contributing to the community. She is currently a volunteer at WeSwim disabled swimming club, trustee at the Thames Festival Trust, speaker for Founder4Schools and offers pro bono coaching to charities and individuals.


She is inspired by giving back even if it is just a random act of kindness to brighten up someone’s day.

Swimmer

For 30 years, the story Rosanna told herself was that she was rubbish at sport after attending a sporty school. She had a 20-year fear of putting her head under water. She took up her swimming in her 30s as it was solitary so she didn’t have to compete with anyone and soon found the mental health and physical benefits were fantastic.


Swimming has been an integral part of her own journey of self-awareness and she is passionate about encouraging everyone to deepen their own self-awareness and to also find whatever self-care works for them.


Read about her swimming journey below.