How deep is your love?
I was reflecting the other day on the fact that I’ve connected a number of people who have gone on to work together, find new opportunities, or become firm friends. This brings me such joy! It’s especially rewarding when I can see from the outset that two people are a good fit, and even more so when I later hear the success stories.
It made me think about my own connections, and whether I am nourishing my work relationships enough. Somehow, it feels easier to do that for other people than for myself. But am I doing enough to create space for my own growth, too?
I recently learned that one of my projects is no longer happening. With that comes uncertainty, of course, but also the opportunity to step into something new. As I look to build work connections, I keep thinking about the old adage that new business is a numbers game. That has never quite stacked up for me. Perhaps that’s true if you’re selling a straightforward product. But what people are really buying from me is the strength of our connection, the trust and respect, and the possibility that I might have a positive impact on them and their business.
For me, that comes through nurturing relationships rather than simply casting the net widely. I’m reminded of a rule I used to follow before lockdown: I aimed to connect with three people a week, sometimes by email, often in person. It was a fun and disciplined practice, and it made me more intentional about deepening relationships rather than just collecting contacts.
Coming out of lockdown, I found myself immersed in a couple of big projects. The world had changed, in-person time was reduced, and I continued to fight with the tension between following rules and leaving things up to the universe. But what I’ve realised this week is that I am much clearer on my values, and on where I genuinely add value. Because of that, I know I would benefit from making a more conscious effort to build new work connections because I know where I should put my energy.
What’s interesting is where those connections come from. Whilst I’m talking about paid work, I find that having a narrow lens on where work connections come from is very limiting. Often it’s better for me to seek out people who see me fully and understand what I can offer and that might be through friends, pro bono work as well as the more traditional work routes. And from there, new opportunities and introductions often grow naturally.
I know I need to connect every day to feel fully alive. That can take many forms: a random chat with a stranger, a swim, volunteering, time with family and friends, or doing work that allows me to inspire others and make a positive difference. So on this quest to deepen my work connections, I realise it is not about a frantic flurry of emails. It is about pausing, slowing down, tuning into myself, and finding the connections that allow me to shine brightly and have the greatest impact.
I will be making a point of connecting with someone every week, but it is the depth of the connection, not the number of connections, that will allow me to flourish. So who might you connect with today?


Connect with Rosie









